London UK, May 2011 - Buffalo Technology, a global leader in the design, development and manufacturing of storage and wireless networking solutions, is today announcing that it has retained the number one spot in the Consumer Network Attached Storage (NAS) market for the sixth consecutive year, according to analyst house, In-Stat.
In-Stat’s latest report, Worldwide Consumer Network-Attached Storage reveals the 2009 and 2010 market share positions of the top 10 consumer NAS vendors. It confirms Buffalo’s continued market lead ahead of competitors Western Digital, NETGEAR and Seagate.
According to the In-Stat report, the consumer NAS market will grow at an annual rate of 36.4% between 2010 and 2015, signifying a steady period of growth in NAS for several years to come.
Paul Hudson, Sales Director for Northern Europe at Buffalo Technology says: "Once again Buffalo has demonstrated its market leading position; we are absolutely delighted to receive recognition of this status for the sixth consecutive year. Buffalo strives to develop and deploy products for both the consumer and the SMB that deliver a rich customer experience. To maintain this market leading role in a market that grew over 30% last year is a significant achievement and we would like to thank all our channel partners for their commitment."
In-Stat’s research found that:
• Simplifying system setup and ongoing management is still the key factor to increasing market adoption.
• Worldwide consumer network-attached storage (NAS) unit shipments grew by 30.3% in 2010
• Market share for the top five vendors increased from 54.4% in 2009 to 62.8% in 2010.
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About Buffalo Technology
Buffalo is a global manufacturer of innovative storage, multimedia, and wireless networking products for the home and small business. The company is recognised as the Number 1 total PC peripheral manufacturer in Japan, and was the worldwide consumer NAS market leader in 2005, 2006, 2007, 2008 and 2009 (In-Stat).
The company's storage products are addressing the needs of the individual and the business, providing cost-effective network attached storage (NAS), portable and desktop hard drives, multimedia players, and Wireless LAN routers, which together offer a complete and integrated solution for the small office and digital home environment.
Buffalo's product portfolio includes its TeraStation™ NAS devices which are specifically designed to bring Enterprise Storage to the SMB. The LinkStation™ range of NAS products, takes multimedia NAS to the home, and enables you to create a central location to share information, store files, photos and music, and save all your digital content, simply and easily. The AirStation™ range of easy-to-use, high performance wireless networking products for the SMB/SoHo and home user, with industry-leading AOSS™ (AirStation One-Touch Secure System) technology, allows users to build and manage secure wireless networks at home or in the office at the push of a button.
Buffalo's strong international industry alliances with companies such as Intel, Broadcom™, Nintendo and Microsoft have allowed it to lead the industry in the development of the latest technologies into practical tools for the business and the home.
Headquartered in Japan, Buffalo Technology has offices in the UK, France, The Netherlands, USA and Taiwan. For more information please visit www.buffalo-technology.com.