Press Releases
Buffalo Technology to storm into Optical Storage Market
17/01/2008
London, UK, 17 January 2008 – Buffalo Technology today announced that it will enter the optical disk market with a range of external DVD drives, targeted at tech-savvy consumers, to be launched in Europe this March.
The top-of-the range product will be the only one on the European market to support Blu-ray (read/write) and HD-DVD (read-only). It will also be compatible with existing DVD formats and come bundled with Nero software.
A simple plug-and-play setup will ensure speedy and uncomplicated connection to PCs and laptops. The devices will also come equipped with Buffalo Technology’s proprietary TurboUSB technology.
Gerardine Lynch, Product Marketing Manager at Buffalo Technology, comments: "The formatting war is hotting up in the wake of the Warner Brothers announcement to go with the Blu-ray camp, but the battle isn’t over yet. We therefore feel it’s important to offer consumers a choice between Blu-ray and HD-DVD which guarantees that their investment won’t be wasted in the future.We want to establish Buffalo Technology as a quality player in this emerging market, with the benefit of its heritage in external hard drives and network attached storage."
The full line-up will feature two additional products, one of which will offer read-only functionality for Blu-ray and HD-DVD. The other will be a cost-effective option to allow consumers to read and write to traditional DVDs.
The range will be available in the UK from mid-March.
About Buffalo Technology
Buffalo is a global manufacturer of innovative wireless networking, storage and multimedia solutions for the home and small business environments. The company is recognised as the Number 1 total PC peripheral manufacturer in Japan, and was the worldwide consumer NAS market leader in 2005 and 2006 (In-Stat).
Buffalo's product portfolio includes its award-winning AirStation™ line of easy-to-use, high-performance wireless networking products for SME/SoHo and home users. With industry-leading AOSS™ (AirStation One-Touch Secure System) technology, users can simply build a secure wireless network at home or in the office at the push of a button.
The company's storage solutions are addressing the needs of both the individual and the business, providing a versatile line of USB flash drives, portable and desktop hard drives and cost-effective network attached storage (NAS) solutions. Including its multimedia players, Buffalo is unique in offering integrated WLAN, storage and multimedia solutions for the digital home environment.
Buffalo's strong international industry alliances with companies such as Intel, Broadcom™, Nintendo and Microsoft have allowed it to lead the industry in the development of the latest technologies into practical tools for the business and the home.
Headquartered in Japan, Buffalo Technology has offices in the UK, Ireland, Germany, USA and Taiwan. For more information please visit www.buffalo-technology.com.
Buffalo, Inc. trademark statements. Buffalo is a trademark of Buffalo, Inc. All other trademarks mentioned herein are the property of their respective owners.
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