Press Releases
Buffalo Participates in Gitex 2007 to Broaden Channel Presence in Middle East Region
25/07/2007
Middle East, 25 July 2007 - Buffalo Technology, a leading global provider of innovative wireless networking, storage, multimedia and memory solutions for the home and small business environments, has announced its third participation at GITEX. The company plans to use the opportunity to further expand its channel presence in the Middle East region.
Buffalo will showcase its latest innovative technologies TurboUSB with faster data transfer rates of 64% and 37% on the MiniStation and DriveStation respectively compared to traditional hard disk drives and it’s Web Access for NAS Live Series.
Kevin Vine, EMEA Sales and Marketing Director, said, “Market research company, In-Stat, recently placed Buffalo as worldwide market leader in consumer NAS (Network Attached Storage) segment for the second consecutive year. We have been working successfully with our GCC Master Distributor Advantec and since Gitex 2006 we have significantly increased our retail presence. Buffalo products are now ranged in Virgin MegaStores, Sharaf DG, Jarir Book Stores, Plugins, AlGhanim Electronics etc. At Gitex 2007 we are keen to build on this success by exploring the opportunity to broaden our channels across the region in order to reach our key market segments of consumer and small business.”Situated on Stand Z-P30 in Zabeel Hall, Buffalo will be displaying its full range of storage, wireless networking, multimedia and memory solutions for the home and small business environments. On show will be the new Buffalo MiniStation external hard drive, which due to Buffalo’s new TurboUSB software provides increased transfer speeds of up to 64% when compared with traditional devices, making it even easier and faster to store and access content. The device will be available in larger capacities and also boasts a new and practical design. It remains shock proof like its predecessor. The DriveStation series provides increased speeds of up to 37% and offers auto power on, auto set-up and auto back-up capabilities for ease of use. It too will be available in larger capacities. For increased security, both devices come with Memeo software and Secure Lock Ware™ (SLW) to ensure drive and file encryption.
The recently launched Web Access feature for Buffalo’s network attached storage (NAS) Live series - LinkStation Live and TeraStation Live – will also be demonstrated on the stand. The free online service allows users to “Share Your World”, at home or away, by providing instant and secure access to photos, music and film stored on a Live series product via an internet connection. The new feature is available to existing LinkStation and TeraStation Live users via a simple, free firmware upgrade.The new feature is available immediately to existing LinkStation Live and TeraStation Live users via a free firmware upgrade* (free of charge)Buffalo technology is proud to show its solutions at Gitex this year. Among the world's top three IT exhibitions, GITEX is the most important gateway to the Middle East market. For more information and interviews with Buffalo Technology in Zabeel Hall, Stand Z-P30 please contact The MarketBuzz at +971 4 3625483 or email buffalo@themarketbuzz.net.
About Buffalo Technology
Buffalo is a global manufacturer of innovative wireless networking, storage and multimedia solutions for the home and small business environments. The company is recognised as the Number 1 total PC peripheral manufacturer in Japan, and was the worldwide consumer NAS market leader in 2005 and 2006 (In-Stat).
Buffalo's product portfolio includes its award-winning AirStation™ line of easy-to-use, high-performance wireless networking products for SME/SoHo and home users. With industry-leading AOSS™ (AirStation One-Touch Secure System) technology, users can simply build a secure wireless network at home or in the office at the push of a button.
The company's storage solutions are addressing the needs of both the individual and the business, providing a versatile line of USB flash drives, portable and desktop hard drives and cost-effective network attached storage (NAS) solutions. Including its multimedia players, Buffalo is unique in offering integrated WLAN, storage and multimedia solutions for the digital home environment.
Buffalo's strong international industry alliances with companies such as Intel, Broadcom™, Nintendo and Microsoft have allowed it to lead the industry in the development of the latest technologies into practical tools for the business and the home.
Headquartered in Japan, Buffalo Technology has offices in the UK, Ireland, Germany, USA and Taiwan. For more information please visit www.buffalo-technology.com.
Buffalo, Inc. trademark statements. Buffalo is a trademark of Buffalo, Inc. All other trademarks mentioned herein are the property of their respective owners.
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