Press Releases
Buffalo Named #1 in the Consumer NAS Market
10/04/2007
UK, 10 April 2007 – Market research company, In-Stat, has announced that Buffalo Technology is leading the consumer NAS (Network Attached Storage) market for the second consecutive year. In the past year the overall market has seen considerable growth. According to the recent report entitled “Consumer Network Storage: Heavy Hitters Enter Market”, Buffalo Technology reigned in 2005 with 21.6% market share and again in 2006 with 18.3% market share.
“The consumer NAS market is continuing to grow at a rapid pace. Increasing amounts of digital files are downloaded by the minute to be stored and shared. It is an honour to be in the front position of such a growing industry,” stated Morikazu Sano, Senior Vice-President of Global Sales and Marketing at Buffalo Technology. “For over 25 years, In-Stat has been known as a leading and respected market research company. For such a company to confirm that Buffalo has been the number one market leader for two years in a row is testament to our engineering expertise and our focus on providing consumers with affordable solutions that complement their digital lifestyle.”
According to the report, the worldwide consumer NAS market is expected to see healthy growth between 2006 and 2011. This is due in part to the rising consumer demand for more network storage capacity.
“Consumers are moving beyond storing a digital photo here and there on their hard drive to storing vast amounts of photos, videos, music, etc. This puts them virtually in a state of digital gridlock,” said Joyce Putscher, Principal Analyst, Residential Connectivity (Home Networking, Digital Home) at In-Stat. “Our research indicates that consumers are increasingly turning to network storage devices to not only free-up hard drive space and protect precious digital content, but to also easily and simultaneously access and share that content. With its line of high-capacity, easy-to-use and affordable NAS devices, Buffalo is in an excellent position to capitalize on this growing market need and continue as leader in this market.”
Buffalo’s award-winning line of consumer-focused NAS devices includes the newly released LinkStation Live and TeraStation Live, which allows consumers to instantly store, access, backup and share multimedia and other files from any computer on their home. Both solutions offer an iTunes™ 7 support, which allows iTunes 7 software to access music stored on the devices. The products also enable users to store photos and videos directly from a digital camera.
Both the LinkStation Live and TeraStation Live are designed to DLNA (Digital Living Network Alliance) guidelines so customers can access videos, photos or music stored on them and play it back on any device designed to DLNA guidelines in the home. Both products also offer ultra fast transfer rates of up to 35MB/s. For even better performance, the products also include a 10/100/1000 Gigabit Ethernet Port and Gigabit Jumbo Frame Support. Both devices have two USB 2.0 ports that can accommodate additional external USB hard drives for expanded networked storage or as backup targets.
About Buffalo Technology
Buffalo is a global manufacturer of innovative wireless networking, storage and multimedia solutions for the home and small business environments. The company is recognised as the Number 1 total PC peripheral manufacturer in Japan, and was the worldwide consumer NAS market leader in 2005 and 2006 (In-Stat).
Buffalo's product portfolio includes its award-winning AirStation™ line of easy-to-use, high-performance wireless networking products for SME/SoHo and home users. With industry-leading AOSS™ (AirStation One-Touch Secure System) technology, users can simply build a secure wireless network at home or in the office at the push of a button.
The company's storage solutions are addressing the needs of both the individual and the business, providing a versatile line of USB flash drives, portable and desktop hard drives and cost-effective network attached storage (NAS) solutions. Including its multimedia players, Buffalo is unique in offering integrated WLAN, storage and multimedia solutions for the digital home environment.
Buffalo's strong international industry alliances with companies such as Intel, Broadcom™, Nintendo and Microsoft have allowed it to lead the industry in the development of the latest technologies into practical tools for the business and the home.
Headquartered in Japan, Buffalo Technology has offices in the UK, Ireland, Germany, USA and Taiwan. For more information please visit www.buffalo-technology.com.
Buffalo, Inc. trademark statements. Buffalo is a trademark of Buffalo, Inc. All other trademarks mentioned herein are the property of their respective owners.
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