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BUFFALO HIGH FIVES CONSUMER WORLDWIDE NAS MARKET
Buffalo Technology Achieves the Consumer NAS Market Leader Position for the Fifth Year, Based On New Report Published By In-Stat.

16/03/2010

Media Contact

For further information,
please contact:
Liam McLaughlin
or Sarah Mayer
Kaizo
020 3043 4193
buffalo@kaizo.net

Buffalo Technology, a global leader in the design, development and manufacturing of storage and wireless networking solutions, confirms that it has once again retained the number one spot in the Consumer Network Attached Storage (NAS) market.

In-Stat’s latest report, Worldwide Consumer Network Storage Market confirms Buffalo’s continued market lead ahead of competitors Western Digital, Iomega and Hewlett Packard (HP). The report reveals the 2008 and 2009 market share positions of the top 10 consumer NAS vendors.  

According to the In-Stat report, Consumer Network Attached Storage (NAS) is moving from the innovator stage to the early adopter stage and will see rapid growth over the next several years.  The report also highlights that Web-enabled consumer devices, such as TVs and Blu-ray players are further diversifying the demand and applications for consumer network storage devices.

Paul Hudson, Northern European Sales Director, Buffalo Technology, said: “Leading the consumer network storage market for the fifth consecutive year is wonderful news and it clearly demonstrates our commitment to providing customers with the best NAS products available in the market. We are delighted to be leading the way in this growing marketplace and we will continue to develop solutions that evolve with customer needs.”

In-Stat’s research found that:
• The consumer network storage market will grow at a compound annual growth rate of nearly 40% between 2009 and 2014.
• Starting in 2011, Europe will become the leading Consumer NAS market.
• Consumer network storage capacities up to 1.5 terabytes will peak in 2011, giving way to even higher capacities.


“Consumer Network Storage devices increase the content that can be stored and distributed via the home network,” says Norm Bogen, In-Stat analyst. “This increases the value of the entire home network to its users, as well as enabling new applications and capabilities.”

If you would like to speak with Paul Hudson about Buffalo’s consumer network storage market performance and NAS strategy for 2010, please contact via Liam McLaughlin or Sarah Mayer at Kaizo on 020 3043 4188 or buffalo@kaizo.net

About Buffalo Technology

Buffalo is a global manufacturer of innovative storage, multimedia, and wireless networking products for the home and small business. The company is recognised as the Number 1 total PC peripheral manufacturer in Japan, and was the worldwide consumer NAS market leader in 2005, 2006, 2007, 2008 and 2009 (In-Stat).

The company's storage products are addressing the needs of the individual and the business, providing cost-effective network attached storage (NAS), portable and desktop hard drives, multimedia players, and Wireless LAN routers, which together offer a complete and integrated solution for the small office and digital home environment.

Buffalo's product portfolio includes its TeraStation&trade NAS devices which are specifically designed to bring Enterprise Storage to the SMB. The LinkStation&trade range of NAS products, takes multimedia NAS to the home, and enables you to create a central location to share information, store files, photos and music, and save all your digital content, simply and easily. The AirStation&trade range of easy-to-use, high performance wireless networking products for the SMB/SoHo and home user, with industry-leading AOSS&trade (AirStation One-Touch Secure System) technology, allows users to build and manage secure wireless networks at home or in the office at the push of a button.

Buffalo's strong international industry alliances with companies such as Intel, Broadcom&trade, Nintendo and Microsoft have allowed it to lead the industry in the development of the latest technologies into practical tools for the business and the home.

Headquartered in Japan, Buffalo Technology has offices in the UK, France, The Netherlands, USA and Taiwan. For more information please visit www.buffalo-technology.com.

© Buffalo Inc. 2010. BUFFALO logo, AirStation, Nfiniti, AOSS, TeraStation, LinkStation, DriveStation, MiniStation, LinkTheater and Dualie are either trademarks or registered trademarks of Melco Holdings Inc. or Buffalo Inc. Microsoft Windows and Microsoft logo are either registered trademarks or trademarks of Microsoft corporation in United States and/or other countries. The names and logos of other companies mentioned herein belong to their respective owners.

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